The ULTIMATE Guide to Thrifting!
The ULTIMATE Guide to Thrifting!

Ready to have Macklemore shook? These 20 secrets, tips & tricks are going to make your thrift game strong!

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10 Tips for Micro Influencers

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Best Jeans for a Big Butt

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While Time Square is fabulous in all it's brightly lit glory, I personally believe the true gems of Manhattan are to be found a little further south on the map. Lower Manhattan is filled with countless brunch spots, incredible places to stay and all around some of the best things to do in New York. There are some great places to stay in the more bustling, crowded, touristy side of New York as well. And if that's your cup of tea, then by all means, keep it up! But if a slightly more quiet and unique scene is what you're after, then catch the subway downtown and check out these Lower Manhattan hotspots on your way!

A girl posing in front of sushi shop in Chinatown, New York City
Instagram: @wearisshenow

If you're planning to stay overnight in the city, Lower Manhattan is an excellent choice. You're far away from a lot of the loud crowds but still surrounded by endless things to do! Which means you can sing your heart out at the kareoke joint 10 minutes away on foot without sacrificing a great nights sleep. And after all that beauty rest, you have no shortage of delicious brunch places to try on nearly every corner.

Hotel 50 Bowery
Location: 50 Bowery, New York, NY 10013
Website: Hotel 50 Bowery 
Located in Chinatown, Hotel 50 Bowery is the place where luxury and affordability meet. The views from their rooms are almost as outstanding as their customer service. From the moment you walk in the lobby, you're greeted by complimentary matcha tea and hot cocoa in addition to the super friendly staff. If you're a fan of sushi, boba tea, hand pulled noodles or authentic Chinese, this is the place for you since the hotel is surrounded by excellent Asian restaurants. Not to mention their restaurant, Rice and Gold, was so delicious we went there twice in one day! At night, head up to The Crown, the rooftop bar reserved only for 50 Bowery guests. With almost entirely glass walls and a rooftop terrace, the view of Manhattan is unprecedented. While, I must admit, the drinks weren't exactly my favorite, I'd go back any day just for the amazing atmosphere.

a girl looking outside the window of the hotel 50 bowery in New York
Instagram: @wearisshenow

The Nomo Soho
Location: 9 Crosby St, New York, NY 10013
Website: The Nomo Soho 
At a slightly higher, yet still affordable price point sits the Nomo Soho in, you guessed it, Soho! The exterior alone is so fabulous, it's become something of an instagram hotspot. But keep walking beneath the beautifully green archway into the actual hotel and you'll be even more stunned. With floor to ceiling windows, you won't find a better view from your bed. The rooms are spacious, the service is warm and welcoming and the Nomo Kitchen is out of this world. It's a place you'll never want to leave! I spent my 24th birthday there and they made it beyond magical (read more about that here! or watch the video diary here!)

The green arch of the Nomo Soho in New York City

TIP: always check Groupon and look for midwinter deals! Groupon has been a lifesaver (and money saver!) when it comes to finding great hotels. But you can also check with the hotels directly for any sales they might be running. Most hotels are practically giving rooms away on their off seasons so if you're on a budget don't be afraid to ask!



The Fat Radish
Location: 17 Orchard St, New York, NY 10002
Website: The Fat Radish
After waiting on line for a much "trendier" brunch spot and getting a major attitude from the waitress, we left and found this incredible spot instead. Upon seeing that it was British food, I must admit I was put off as my only experience with British cuisine was not a great one. However, this brunch blew me out of the water! The place is super cozy, the wait staff is beyond friendly and on a Sunday morning, we only had to wait 10 minutes for a seat, and that's practically unheard for Sunday brunch in New York!

the interior of the fat radish restaurant in lower manhattan
source: Guild Magazine

Jack's Wife Freda - Soho
Location: 224 Lafayette St, New York, NY 10012
Website: Jack's Wife Freda
This one's definitely a much trendier spot but for good reason because the Mediterranean style food is totally worth the hype! Just as long as the family style seating at their huge farm table doesn't bother you, it's a major win. But really, if getting a little cozy with some strangers puts you off, then New York probably isn't the place for you to begin with.

The Butcher's Daughter - Nolita 
NYC — 10012
Website: The Butchers Daughter 
Another place high on everyone's radar but again, majorly worth it. Get there nice and early to beat the crowd and enjoy the beautiful morning light pouring through the windows (especially if you can grab a seat at one!) This is all vegetarian but you won't even miss the bacon because what these people can do with an egg is fantastic.

a girl drinking coffee in the window of the Butcher's Daughter NYC
Instagram: @wearisshenow

TIP: try out the more popular brunch spots midweek when the crowd isn't nearly as bad as it is on Sundays. Otherwise, try getting to these places as soon as they open and you can grab a seat before most New Yorkers have even un-crusted their eyes.

Quick Bites & Sweets

Teado Tea Shop 
Location: 145D Hester St, New York, NY 10002
Website: Teado Tea Shop
This adorable little shop is the perfect place for Asian style snacks like onigiri, rain drop cakes and so much more. There's some very interesting flavors of boba tea that you can sip on whilst flipping through their small selection of manga. Personally, I just adore the calming piano music playing in the background. It makes me feel like I'm living in some super cheesy romance Anime and it's great.

Macaron Parlour - Lower East Side 
Location: 44 Hester St, New York, NY 10002
Website: Macaroon Parlour 
Go for the instagram pictures, stay for "The Giggity" a macaroon featuring chocolate, peanut butter, dulce de leche and marshmallow fluff. Yep. It's okay, I nearly cried when I read description too.


Rice & Gold 
Location: 50 Bowery, New York, NY 10013
Website: Rice & Gold 
I mentioned it above but I'm mentioning it again because it was THAT good. We had such an incredible brunch here that later, the same night, we decided to try it for dinner and every single thing we ate was out of this world. My suggestion: try the banana bread pudding. You can thank me later.

Tang Hotpot
Location: 135 Bowery, New York, NY 10002
Website: Tang Hotpot
prepare to spend an exorbitant amount of money here, but also prepare to have some of the most delicious hotpot you've ever had.



CW Pencil Enterprise 
Location: 15 Orchard St, New York, NY 10002
Website: CW Pencil Enterprise 
 if you're a fellow stationary lover like myself, welcome to your personal heaven. These people take pencils very seriously. With a wall of countless pencils to choose from, it'll make you want to take up their suggestion to start collecting pencils from around the world. My favorite area however, was the back room filled with stickers. Adulthood sucks way less when a couple stickers get involved.

wall of pencils in CW pencil enterprise in Chinatown NYC
source: Artifact Uprising

Paper Source - Soho
Location: 83 Spring St, New York, NY 10012
Website: Paper Source 
slightly more expensive and a lot more main stream but another great spot for stationary lovers. They have some gorgeously crafted cards, calendars, notebooks, you name it!

Soho Shopping is some of the best for clothing. There are countless places to shop in every price range from thrift stores to Chanel. I recommend just exploring streets such as Spring, Crosby, Broadway Prince, Kenmare, Mercer and Broome in Lower Manhattan and see what strikes your fancy! But if you're totally lost, check out some of my suggestions to get you started!

Housing Works Thrift Shop
Location: 130 Crosby St, New York, NY 10012
Website: Housing Works
If you're into the more ethical route or shopping on a budget, you'll definitely want to check out Housing Works. Surrounded by the more main stream shops like Free People and Zara, this is the perfect little getaway to find that vintage gem. But before scouring endless racks of second hand clothes, be sure to check out The Ultimate Guide to Thrifting, to help you score the best pieces without the frustration!

Everlane - Soho
Location: 28 Prince St, New York, NY 10012
Website: Everlane
If you're looking to shop ethically but not exactly into the second hand approach, check out Everlane. It's definitely a lot more expensive than thrifting, but you can feel good about putting your dollar towards a company that's doing their part for humanity.

Galeria Melissa
Location: 500 Broadway, New York, NY 10012
Website: Galeria Melissa 
the draw of this little Brazilian shoe store is not only their unique (and affordable) designs but also the way they creatively weave art into their decor! Last year, hundreds of stars adorned the ceiling of their Soho location and instagrammers everywhere flocked to this place just to snap a picture amongst this manmade galaxy. This place prizes art just as much as they do shoes so keep it on your radar for their next installation or a great new pair of kicks.

girl sitting in star art exhibit in Galeria Melissa NYC
Instagram: @wearisshenow
Make Up

Location: 123 Lafayette St, New York, NY 10013
Website: Glossier
To be honest, I'm not even into makeup but even I can't resist the call of Glossier. Their flagship store in Lower Manhattan is one of the most instagrammable places in all of New York. There's always a line to get in, but once you do, you don't regret it. Shop all the cult favorites or just snap some cute pictures with their giant tubes of boybrow. It's like walking into a super aesthetic cave with fantastic lighting.

giant boy brow statue at the Glossier Flagship store
Instagram: @wearisshenow

For the Home

Coming Soon
Location: 37 Orchard St, New York, NY 10002
Website: Coming Soon
Despite the name, this shop is currently open for business. I'm still trying to decide whether or not the name is actually genius, but either way check it out for some quirky additions to the home including a free the nipple door mat or a ridiculously expensive but gorgeously pink velvet chair.

The Sill
Location: 84 Hester St, New York, NY 10002
Website: The Sill
This adorable shop is really only practical if you're headed home by train or actually living in Manhattan because it's filled with every kind of plant imaginable! However, it'll have you smiling before you even walk in the door with their huge window boasting "plants make people happy!" Check out one of their in store or online workshops for plant care or check up on their plant of the month. And if you really fall in love with that giant palm plant, they ship nation wide!


See a Concert
Location: 6 Delancey St, New York, NY 10002
Website: Bowery Ballroom
The Bowery Ballroom is certainly a little grungey, but that's totally the draw. They often feature a lot of lesser known artists who's tickets are super affordable. Just make sure to wear comfortable shoes because you'll be standing (or hopefully dancing) all night. And if you're short, get there nice and early to score a spot up front.

Sing Karaoke 
Location: 161 Lafayette St, New York, NY 10013
Website: Baby Grand 
If you're looking for karaoke, especially in Chinatown, there are no shortage of places! However, my favorite spot is actually in Soho and it's called Baby Grand! This karaoke bar & art gallery is cozy, and by cozy I mean TINY, especially when tons of booze fueled singers are packing the place out, but that's part of the charm! It's just around the corner from the Nomo Soho and it's a sure fire way to have an unforgettable night.

Take a Yoga Class at Skyting Yoga - Chinatown
Location: 17 Allen St, New York, NY 10002
Website: Skyting Yoga
Let's face it, you're in New York. It's likely you'll be drinking a little too much, staying up a little too late and indulging in some ridiculously sweet concoctions only New Yorkers can come up with. So why not sweat it all out and find some inner peace. With multiple locations all over Lower Manhattan, this is one of the most gorgeous places to get your flow on in all of New York. It's no secret by this point that I'm a big fan of city views and this one is unlike any other. Between the spacious, white brick interior and the endless greenery, it feels like doing yoga in some magical jungle on a cloud. The instructors are amazing and the classes will totally kick your butt (in the best way!) Just take the elevator up to the highest floor... or maybe the stairs for a pre-yoga booty lift.

interior of the yoga studio called skyting yoga in chinatown nyc
source: Skyting Yoga

So that's my guide to Lower Manhattan! What are some of your favorite New York City hotspots that I might've missed? To see more of these places in detail, make sure to check out some of the videos below for an inside look! Happy travels everyone, until next time! 




a girl dancing in a white winter outfit


I’m prone to biting off way more than I can chew. First of all, I’ve always been a bit overly ambitious and wildly creative. For as long as I can remember, I've occasionally experienced these surges of beautiful creative energy where I’m dreaming up millions of ideas all at once. 

One minute I'm casually thinking of what I'll wear tomorrow and the next minute I've decided to start an ethical clothing conglomerate whilst becoming first female president and receiving the Nobel Peace Prize. 

This sounds fantastic, right? Well sure, sometimes it is! But other times all of those ideas and goals are overwhelming. My brain is flooded with so many things that I have no clue where to begin. Because I can’t focus, nothing gets done. It often feels like I’m filling this figurative box with millions of half baked dreams and the bigger the box gets, the more I feel like crap about myself. Suddenly, all I can see is this pile of woulda, shoulda, couldas and nothing I can really say I’m proud of.

I start to believe that all I’m ever going to be is someone who talks about great ideas but never really does anything great. 

Right before the New Year, I was hit with one of these times. 

girl wearing a long white coat and a chunky scarf

I had so many wonderful intentions. I was going to film every single day for my YouTube Channel! I was going to churn out weekly blog posts, daily instagram  posts and totally crush this whole internet thing. 

And then I hit a wall. 

I was wildly stressed out. I started to hate anything and everything I did and overthink even the tiniest of details. I’d spend hours working on a thumbnail for my YouTube channel just to decide it was horrible and delete the whole thing. I wasn’t content or at peace with anything. 

Nothing was what I wanted, but truthfully, I didn’t even know what I wanted. 

By mid December I had already gotten sick twice. I’m not often sick, and I took this as my bodies way of telling me to slow down.  I’m the type of person who feels guilty for taking breaks, so sometimes, unless my body starts to physically shut down, I won't allow myself to rest. (I know, it’s a totally horrible habit!) So at last I finally understood: I needed a break. I decided to stop all my social media, spend December with my family and friends and quit worrying so much.

a girl modeling in a white winter coat and long scarf
After I took a step back to really examine myself without the pressures of keeping up with social media, I came to a major conclusion; the reason I get myself to such a level of anxiety is because I am beginning to let fear driven perfectionism control my creativity rather than inspiration. Because I am so passionate and driven, I worry that if I don’t create enough, I’ll become irrelevant. I worry if I don’t work myself into the ground, it means I’m becoming lazy. I worry that I’m wasting my time, or wasting everyone else's time, or that I’m doomed to be an utter failure. I often get caught up in the comparison game. I look at all my favorite content creators and by the time I look back at whatever I’m doing, I think, this just isn’t good enough. 

In short, I fear that if I don't do everything perfectly, I shouldn't do anything at all. 

a close up image of black boots and a winter scarf

But I’ve made a decision: I am only going to create from a space of joy and inspiration. 

And that’s not to say I won't ever share the struggles and low points of my journey. Because sometimes that’s the truth, and it’s important to share that. But when I start noticing that the only reason I’m driven to create is because I’m afraid, rather than inspired, I know I need to reset myself a little. 

I’ve never wanted to spend my life surviving, I’ve always wanted to spend it thriving.



First of all, as creators these days, I think many of us are making a pretty big mistake when it comes to how we view our creations. The standard for content has become extremely high, so for my fellow perfectionists of the world, this fuels our perfectionism. 

It’s no longer just about creating things by our own standard of perfection, now we have to worry about everyone else’s. 

But recently, I had this revelation. I was feeling really nostalgic so I started rewatching all the videos that very first inspired me to start making my own, 

and I realized that literally all of my favorite YouTubers once made videos that sucked. 

Back when the internet was just becoming popular, the standards were so much lower which gave the seasoned veterans we all know and love now, plenty of room to grow and make mistakes. So we might look at how far they've come and think we should already be just like them, but that's like trying to run before you can crawl. 

a girl walking a white winter coat and white jeans with scarf
a girl wearing a white winter coat and long scarf

And guess what? All your favorite artists, and singers and basket weavers and any creator of any kind, once made things that sucked! They had to pay their dues, they had to give themselves time to learn and grow and make mistakes so that they could ultimately become the people they are now.  

There’s a quote out there that says "don’t compare your chapter 2 to someone else's chapter 20." And that’s exactly what I’ve been doing. 

I’m still only in the very beginning stages of my journey. I haven’t put in enough time and effort to be where I’d like to be yet, and that’s okay. The moment I stopped resisting that, it was like a weight lifted off my shoulders. I still have so much learning to do and many mistakes to make. 

So from now on, my plan is to just kind of... embrace the suck!

I no longer feel pressured to keep up with the status quo and I refuse to feel ashamed of anything that isn't "good enough." Instead, I’m kinda jazzed about making mistakes because I finally understand that it’s the only way I’ll ever get to where I want to be. 

portrait of a brunette girl wearing a chunky scarf


I also realized (for like the millionth time in my life), that I learn best by doing, not by thinking. One of my all time favorite people to learn from when I’m feeling really confused is Marie Forleo. One of her biggest mantras is “clarity comes from engagement, not thought.” So yes, ultimately your goal is to get better and better overtime. But the only way your going to do that is if you allow yourself to actually create. Even if it doesn’t come out right, even if it sucks, it’s all just adding time into your craft and that’s a beautiful thing, it’s nothing to be embarrassed about. 

Allowing perfectionism to get in your own way is only keeping you rooted in the same stagnant place while time keeps pressing on. 

a girl wearing a white winter coat and long scarf


And finally, I realized that whenever I move back into this space of fear, I starve my creativity because I don’t allow myself to explore anymore. I keep getting caught in this idea that I’m not allowed to change and move in new directions. For years, I’ve had the idea drilled into me that one day I’d have to find my one thing, the thing I’d settle into and do for the rest of my life. But truthfully, that’s just not me. I am multi passionate and I love life! 

To me a full, rich life is one that is filled with all sorts of adventures!

I keep worrying that I’ll never be successful if I don’t stay boxed in, but you know what? I don’t think I define success by numbers. I define it by fulfillment and my well being. 

Not being authentic is not only doing a disservice to yourself, but to the rest of the world as well. 

a brunette girl in a winter coat and scarf

I can’t say I know exactly who I am yet, but I feel I’m getting closer to the true me all the time. My plan for this next year is to just keep trying to find her. I hope for many more adventures. I aim to follow whatever directions my creativity leads me in. I plan to find myself and my voice by doing, not by worrying. And I’m sure there’s going to be plenty I do that doesn’t come out quite right. 

But for once in my life, I’m going to embrace the suck. 

a girl dancing with text that says how to overcome perfectionism

girl wearing thrifted outfit, pink shirt, sunglasses, white pants

The other day, I was wearing this entirely thrifted outfit (minus the sunglasses and the sneakers,) and it occurred to me that not everyone understands just how amazing thrifting can be! Sure, it can be pretty overwhelming, even for the most seasoned of thrifters, and quite honestly, it's not for everybody! But I get a ton of questions all the time about the secret to thrifting, where to thrift, how to find the best stuff, etc. So for those that want to enter the magical world of amazingly discounted clothes, I've decided to create "The Ultimate Guide to Thrifting" just for you! This guide will help you learn how to thrift like a pro, how to get to the best deals at thrift stores and how to find the best clothes! 

girl wearing thrifted pink shirt, sunglasses, white pants
girl wearing thrifted pink shirt, sunglasses, white pants
girl wearing thrifted pink shirt, sunglasses, white pants

I believe thrift stores, like libraries, to be somewhat of a modern day miracle. I'm a big fan of any place where you can get almost anything you could possibly want for practically free. It's no exaggeration when I say that I've purchased a vintage Burberry trench coat for less than $10. If you're aware of any place other than a thrift store that's offering THAT kind of deal, let a sister know! Because as far as I'm concerned, those prices are reserved only for the Salvation Armies and GoodWills of the world!

girl wearing thrifted pink shirt, sunglasses, white pants
girl wearing thrifted pink shirt, sunglasses, white pants
pink sign that says ultimate guide to thrifting

So, if you're convinced to give it a shot but not sure where to start, never fear! This free download is going to give you all the juiciest secrets, tips and tricks to help you become the ultimate thrifter! Just sign up below and it'll be sent straight to your inbox!

Happy thrifting and don't forget, the world is your runway!


the front page of the ultimate guide to thrifting

Sign up for your FREE copy of "The Ultimate Guide to Thrifting!" 

20 secrets, tips & tricks that'll have Macklemore shook...

a bunch of people smiling and laughing at a pop up shop

10 Things I Learned from my First Pop Up Shop 


Earlier this year, something shifted in my brain and I decided to finally start taking myself seriously as a business woman (you can read about why here.) I've been plugging along for about six years, working to grow a YouTube channel, Instagram and of course my blog. And somewhere in the back of my mind, I had always dreamed that someday, when everything truly began to take off and I was this world famous success story, I would start a business. I could see the headlines already!

"Girlboss, Veronica Reitz, Starts the Fashion Line the World Has Been Waiting for at the Mere Age of 18! (in addition to curing cancer, traveling the entire planet and starring as the lead role in the latest block buster hit!)"

Is that an extremely long headline? Yes, yes it is.  
Am I overly ambitious? Yes, yes I am. 

The only problem with being born with so much determination though, is that it's often accompanied by a healthy dose of perfectionism, fear of failure and fear of rejection. 

Which means that "the mere age of 18" came and went, right along with ages 19-24. And as I was reluctantly stepping into my 24th year, I felt a whopping sense of guilt and an existential crisis starting to creep onto the scene. I hadn't achieved a fraction of the things I planned on achieving by then and despite the fact that I'm still quite young, I felt time slipping away at an uncomfortable rate. It seemed to me that this was now or never. 

I was done waiting around for someone else to give me permission or tell me it was time. 

If I wanted to start pursuing my career as an entrepreneur, it was time to get serious.

a bunch of people smiling and laughing at a pop up shop


I had a bit of experience selling things on Etsy and Ebay, but I was never clear on my branding or my goals. However, after years of changing blog names, trying different styles and finally finding my own voice, I was ready at last to open up the Wear is She Now online boutique! And I felt a celebration was in order! I've always had a penchant for Pop Up Shops. I love the novelty of them, the excitement factor that comes from knowing it's only there for a limited time and the creativity behind them! 

So I imagined hosting my own Pop Up Shop/launch party! 

Essentially, this was going to be a yard sale on steroids. I didn't have the funds, the know how or the inventory to rent out a proper space. But my friends and I had done some yard sales in the past and gotten really creative with them. I wanted to try taking things up a notch and use this as a chance for some exposure and trial run for something bigger in the future. I knew it wouldn't be perfect, but I'd spent far too much  time avoiding my dreams because of my perfectionism. 

At this point, I was ready to take the plunge no matter what. 

From my experiences with yard sales in the past, I noticed that the biggest issue was attracting the right clientele. I was selling my pre-loved clothes and a lot of the potential customers who showed up weren't interested in buying them. They were more excited about little knickknacks and comic books. I took this as a challenge to find an incentive for my target demographic to come!   

So I came up with this idea to host a raffle. I knew I wanted to market it on Instagram since that's where a majority of my local following is, so I wanted to raffle off something that would be valuable to those following my page.

 I came up with "The Insta-Famous Starter Pack: everything you need for a flawless feed!" 

My dream was to fill it with gift cards to some of the most Instagrammable places around and other exciting goodies that any instagram lover would die for! But I was already pouring a ton of money into something I knew I would be lucky just to break even on, so I referred back to all the stories I'd read of clever business owners getting their crazy ideas funded and did something I'd never done before. 

I pitched about 15 local businesses to see if they'd be interested in collaborating on my endeavor. I was prepared for all of them to turn me down. But to my surprise, nearly half of them said yes! 

By the end of it, the basket was worth over $200 and the most I'd spent on it was $6 for the actual basket itself. I built a selfie station and made up 2 ways to enter the raffle. 

1. Follow me on Instagram and share your pictures from the event using #wearisshenowpopup. 
2. Buy anything and automatically get entered!

I figured that this would help increase sales and marketing by encouraging people to share! It didn't exactly work out that way, but we'll get to that later. 

And then just to double down on the whole incentive thing, I bought a cheap cotton candy maker and gave away free cotton candy to anyone who wanted it.

little girls selling lemonade and cotton candy at a Pop Up Shop
I spent the next two months pouring every ounce of my free time into planning, building, marketing,
and personally inviting potential customers. I made flyers and hung them all around town in places I thought my target demographic might see them. I revamped my website by purchasing my own domain name, updating the design and adding a "shop" tab. I bought a white tent, a bunch of decorations and had my dad help me build a lemonade stand out of palette boards that a friend of mine kindly gave me. I printed out a butt load of coupons for 20% off my online store and handed one out to every single customer. 

In the end, things didn't come out exactly the way that I'd hoped. But I was kind of prepared for that. I knew that no matter what happened, it would be a learning experience and it certainly was! So today, here are 10 things I learned from my first Pop Up Shop! 


I could have spent several more years planning, dreaming and scheming until everything felt right. But guess what? It rarely ever feels like the right time. When you're about to embark on a new journey, it will always feel scary and you'll most likely question yourself to the point of analysis paralysis. There will always be a million reasons not to do something, but you have to push past all that and just START. Your creative brain can come up with a countless amount of scenarios as to how things will go when you do take the plunge, but no information is as valuable as the information you get by just going for it! 

KEY LESSON LEARNED: Stop making excuses and start doing. 

I decided to host my shop for 2 days. On the first day, I was shocked and quite disappointed to see that much of my hard work was lost on people. My sister had set up her own table in the back of my shop to sell some of her old tchotchkes and I never expected it generate the response that it did. Right as you walked up to the yard, you would see my giant white tent covered in streamers and a big balloon banner that read "Wear is She Now." I had set up the clothes and shoes like a real store, with mannequins and everything!

 But despite my best efforts, a majority of people blew right past all my hard work to pick through my sister's miscellaneous assortment of trinkets. 

At first, I was extremely frustrated and upset. What was so special about a used coffee mug with a picture of a moose on it? But I was only coming from my own perspective. Sure, that's not what I would be looking for, but if that's what my customers wanted, then I had to deliver! So the next day, I put my pride aside and interspersed a bunch of random knickknacks throughout my clothing displays. I thought it looked messy, and not at all how I envisioned it. 

But guess what? My sales almost doubled. 

People stopped to take a look at the random stuff I put out and when they did, they also took note of the clothes. It got their attention, it was what they wanted, not what I wanted. Any entrepreneur will tell you that one of the most important abilities you can possess as a business owner, is the ability to listen and I learned that first hand that day. 

KEY LESSON LEARNED: Don't let your pride and vision get in the way of listening to what your customers want. 

Another vital ability to cultivate as an entrepreneur is knowing how to provide value though everything you do. Yes, I was hosting an event, for the launch of my new business endeavor. But at the end of the day, it really wasn't about me and I learned this multiple ways while running my Pop Up Shop.

First of all, the way in which I approached the local businesses I was hoping to collaborate with for the raffle was very careful. I did not go to them and talk about myself and my brilliant new plan. I introduced myself, yes. I told them about the event, yes. 

The key was, I lead with why it would benefit them to be a part of it. 

I offered to do something in return for them and let them know that this would be helpful for their own marketing efforts. I doubt it would have been nearly as successful had I approached them with a sense of entitlement. 

Secondly, as I mentioned before, I had to learn to provide exactly what my customers wanted. First, you have to listen, but then you have to give. Once you know what people are looking for, give it to them! Your vision is valuable and important but it's not as important as your customer's needs. 

KEY LESSON LEARNED: Everything you do should be an act of service, not entitlement. 

Like I mentioned previously, I spent a lot of effort building a selfie station and putting together the raffle basket, but as much as I hate to admit, few people noticed them. I had set up the selfie booth in the back, behind a lot of the displays and quite far away. There wasn't much drawing attention to it so unless I specifically pointed it out, it went unnoticed. 

I had attempted to display the raffle basket a little more boldly but I realized later that many people were confused by it. I had forgotten, yet again, to think from the perspective of my customers. They weren't expecting to come to a yard sale and enter into a raffle or strike a pose at a selfie station. 

They had no idea that the basket was worth over $200 and that I'd worked my ass off to put it together. 

When I noticed that no one giving it a second look, I greeted each person and told them right away that we were hosting a raffle and that a bunch of local businesses donated to it. You have to respect your customers time. Many of them are in a rush, they aren't always paying attention and it's your job to make that they are. 

KEY LESSON LEARNED: Don't make your customers do the work. Make everything clear, simple and noticeable.

 a man and a woman taking selfies at a Pop Up Shop
source: instagram

Failure is a hard part of every journey, but it's also an extremely necessary one. In fact, we often learn the most from our failures. There was a lot that didn't happen the way I expected or hoped, and a lot that took me by surprise, in both good ways and bad. But the most important thing you can do from there is keep going. Don't let it break you or discourage you. It's all part of the process. Playing it safe keeps you from failing but it also keeps you from growing.

The goal is to move on and do things smarter next time. 

You don't want to keep making the same mistakes over and over again. You want to gather information for the purpose of using it to make you better and brighter so that the next time you try, because you will try again, you get a little closer to your goal. 

KEY LESSON LEARNED: Failure is not the end, it's part of the process. 

Being such a head strong, determined person means that I have a tendency to get a little blindsided by my own ambition. Sometimes, you can be screaming the right message to the wrong neighborhood. I love to be big, and bold and extra and I don't do anything half assed. I put my heart and soul into this Pop Up Shop and I worked my ass off to market it to the right people. But at the end of the day, while I saw this as my first Pop Up Shop, my break out moment taking the world by storm, the world saw it as just a yard sale. And most of the people coming to yard sales, didn't understand what I was trying to accomplish. They attract an older crowd, one that doesn't often understand the value of selfie stations and Insta-famous starter packs. 

Don't get me wrong! There was a handful of lovely people who totally got it and shared nothing but wonderful words of support! But I'm talking majority here, and most of the people that turned up were not interested in a young woman's pre-loved clothes. Some of them even confessed that they were confused by my display. 

Some mentioned they didn't stop by at first because they thought it was a private party while others literally laughed when I offered them free cotton candy or a chance to win a basket of goodies worth $200+. 

I realized something very important. I could spend all of my time trying to rebrand what yard sales have been for as long as I can remember, or I could pour all of that hard work, time and energy into a market that is already built to appreciate that kind of hard work. I believe in myself and my ideas, but I was trying to reinvent the wheel. My goal was never to continuously have yard sales anyway, but it taught me a lot about about letting your creativity roam in the right spaces and it pushed me to want to take the next step of my journey. 

KEY LESSON LEARNED: Spend your time and energy wisely by showcasing great ideas in the right space. 

Sometimes, when you have these fantastic, passion fueled visions, it's hard to imagine that others won't be quite as excited as you are. You may be met with negativity, or worse, silence. But don't let this discourage you. Plan to show and not tell. 

People have a much easier time coming around when they see the proof and that's a lesson I had to learn the hard way. 

I was sitting on my couch literally shaking with nerves and excitement to send out the big text I'd prepared a month prior, announcing my Pop Up Shop to my friends. I had imagined the moment over and over in my head so many times. Everyone would be so thrilled for me, right?! 


Hardly anyone answered. It was a bit painful and disheartening, but I had to wise up. It's no one else's job to be as invested in your endeavors as you are. You will have to earn most people's enthusiasm by actually delivering on your incredible ideas. And if you're lucky enough to have anyone that supports your visions right off the bat, treat them like the absolute gems they are. 
KEY LESSON LEARNED: You have to be fully invested in your passions before anyone else is.

a man and a woman taking selfies at a Pop Up Shop

This is one of the most important lessons I learned throughout this whole Pop Up Shop experience. I rarely want to trust anyone else with my ideas and visions, but the reality of running a business is that you need help. But more importantly, you need the right help. 

Your team can make or break you so when choosing who you want to be a part of your journey, choose wisely. 

I learned a lot about who I can count on, who is unreliable, who's willing to be helpful and who is unable to follow directions. In the midst of a crisis, will you and your team be able to cope? Does your team work well together? 
At one point during the first day of my Pop Up Shop, it felt like everything was going wrong and the stress of it all broke me down to tears. But my boyfriend swooped in, helped me figure out every situation that was going wrong and wouldn't let me return to the shop until I called myself a girlboss "like you mean it!" and started smiling again.  
I'm grateful to be with such a supportive partner, but this isn't always the case. It's very common to have plenty of friends and family members, people you really love, who disappoint you, or who even go out of their way to make things harder for you. It's sad, but it's a reality. 

KEY LESSON LEARNED: Every person you love does not have to be a part of your team, but every person on your team should be someone you love.

man holding pizza in front of lemonade stand at Pop Up Shop
My wonderful boyfriend bought the whole team Pizza :)
One of the proudest lessons I learned from trying my hand at a Pop Up Shop was realizing just how much time is wasted by telling yourself you're not ready. Remember how I mentioned that I pitched 15 different brands to help me out with the raffle? Well right before I pitched my first one, I was dragging my feet SO. MUCH. I had given myself a ton of silly restrictions and conditions before I could ask. 
For example: "They won't take me seriously if I don't have business cards." 
But I had direct messaged them all through Instagram, so having business cards didn't even matter. I realized that I was just looking for a bunch of excuses and using perfectionism as a way to procrastinate because I was afraid of rejection. And then one day, I just did it. I didn't feel ready, I didn't feel professional, but I asked anyway. And more people than I ever expected to, actually said yes. 

KEY LESSON LEARNED: Be mindful of the stories you're telling yourself as to why can't do something. The biggest thing in your way is often you. 

No matter what happens, how you define success is your choice. There is no Success Police coming to monitor your results. Even your failures can be considered successes but at the same time, even the most magical moments in your career can be painted as failures if you're always looking at the glass half empty. Any time you're putting yourself out there, trying something new and going against the grain, that's a cause for celebration if you ask me! There was a lot I had hoped would go differently during my Pop Up Shop, but there was also a lot to be proud of. I say, if you learned something, that's success in it's own right. It's not that you aren't successful at smaller levels, it's just that your success begins to get bigger and bigger as you grow too! 

KEY LESSON LEARNED: Success is relative to each person. Don't forget to celebrate even the smallest wins! 

So there you have it beautiful boss babes! I hope this was helpful for whatever goal you might be trying to achieve! Just know that I'm rooting for you and I'm here to answer whatever questions you might have! Good luck on your journey and remember that the world is your runway! 

With peace, love and pixie dust,