X
×
10 tips for micro influencers, how to become a micro influencer
get this dress here!

The term "Influencer" is getting thrown around quite a bit these days and the topic seems to be more polarizing than whether or not Ross and Rachel were actually on a break. Some people have no idea what the term even means while others are desperate to be crowned with such a glorious title. Upon hearing the term, you might instantly imagine famous bloggers, vloggers and instagrammers like Alexis Ren or Zoella. We watch them get showered with free gifts from incredible companies or go away on fancy vacations, completely free of charge. And then we discover that they're not just getting free stuff, they're getting PAID on top of that! It seems more like a fantasy than an opportunity accessible to anyone, right?

But what many people don't realize, is that success can come at a much smaller level. "Micro Influencers" have plenty of opportunities to work within this industry as well. In many cases the engagement rate of smaller influencers is much higher than those with a massive following. And great engagement is one of the first things a brand looks for. Plus, Micro Influencers don't cost nearly as much! So if you're telling yourself you can't be successful because you're "too small," it's time to wake up! The only thing standing in your way, is you.  

How do I know all of this? Because I'm speaking from personal experience! In fact, I received my first brand deal before I even had 1,000 followers on Instagram and around 1,500 subscribers on YouTube! So if you're curious to learn how I did this and what I've learned along the way so far, keep reading!

WHAT IS A MICRO INFLUENCER?

Micro Influencers are those of us who are hustling like you wouldn't believe, but whose following is significantly smaller than the big wigs. While professional, full time Influencers are speaking to a crowd of sometimes millions of people, Micro Influencers might only be speaking to a crowd of a few thousand. 

micro influencer Lo Shepherd
micro influencer lo shepherd gives us tips
the lovely Lo Shepherd is an amazing Micro Influencer! 
One of the most challenging parts about speaking to such a small audience though, is staying motivated. Of course the initial attraction to such a dream job can begin to wane once it becomes clear how difficult a career path this can be. Working your way up the ranks can be filled with tons of rejection, frustration, confusion and quite obviously, this can all get exhausting! And if you thought you hated learning about algorithms in High School math, try growing your Instagram following and THEN come talk to me. It's easy to see that it ain't easy! 

So how do we avoid burnout? Is this all worth it? When can we finally begin to see some results? And how does one even begin to break into the Influencer world? As a Micro Influencer who's been at this for 6 years, I'm here today to share my tips for staying motivated, making some money and landing brand deals! 

STAYING MOTIVATED & AVOIDING BURNOUT 

1. JUST KEEP SWIMMING
When I began this journey back in 2012, I imagined it would only take a few months, maybe a year to start really getting somewhere. But six years later, I'm only just beginning to reap the rewards now. But before you get nervous, hear me out! Yes, it will take time and patience, but more importantly, it takes consistency. 

And was I working consistently for the past six years? Absolutely not. I would get discouraged, distracted, embarrassed and give up way too often. If I could give one piece of advice to young Veronica, I'd tell her to keep at it, even when she felt like it was too hard. Unfortunately, I can't go back and help myself, but hopefully I can help some of you! And if you won't take it from me, then take it from Dory people! Just keep swimming! 

2. SPEND YOUR ENERGY WISELY 
I was listening to an episode of The Influencer Podcast that featured Marie Forleo, who is an absolutely magical unicorn of a human being, and she said something that truly changed the game for me. Marie brought up the idea that two identical things cannot occupy the same space at the same time. She related this concept to our thoughts, explaining that if you allow fear, doubt and frustration to occupy your mind, there will be no room left for motivation, positivity, etc. And it takes a great deal of the latter in order to be successful. 

I began to notice as I was reading back some old diary entries just how true this was for me. Only a few weeks prior to this, I was filled with so much self-doubt and questioning all the work I was doing as an aspiring Influencer. But reading my thoughts at that moment, I realized how much my mentality had changed since then and how much more successful I was already becoming because of that. 

And the reason for this mental shift? I had thrown all of my energy into launching an online boutique and hosting a big launch party for it. There was absolutely no time for anything other than hard work, dedication and optimism. So be mindful of your mind and what thoughts you're filling it with! 


how to become a micro influencer like sade solomon

how to become a micro influencer like sade solomon
Sade Solomon is another fantastic Micro Influencer 
3. PUT ASIDE YOUR PRIDE 
When I very first started creating YouTube videos,
I.
Was.
TERRIFIED.
I felt like such a loser sandwich with a side of lame-o fries! (which, coincidentally, is probably the dorkiest thing I could've said at that moment.) I was worried that people would make fun of me and I basically planned on keeping it a secret until I was somehow magically, already famous. Guys, please do not do this. You'll be hindering your growth SO. MUCH. If you have multiple social media accounts that you can be using to share all your hard work, don't keep quiet out of fear! 

Because guess what happened? People found my videos anyway... and they loved them! Will some people criticize you? Yes, they will. But are you really willing to throw away your dream career just because you're afraid of what some random dude in his Mom's basement might comment on your work? No, you're not. So don't pay it any mind. People will keep talking, you just keep working. 

4. SURROUND YOURSELF WITH POSITIVITY 
Who are you choosing to spend your time with? Is there anyone in your life who totally doesn't get what you're trying to do? The answer is often a resounding "yes," and more often than not, the critics make up a majority of the people we're surrounding ourselves with. Here's the thing though: you are the average of the five people you spend the most time with. And when you think of it like that, spaces for the Top 5 should get a lot harder to fill.

Sadly, we can't always cut the negative people out so easily, nor should we do this. Sometimes these Negative Nancy's just need a more positive influence in their life, and that could ultimately be you! But if you're in a situation where you feel really alone and misunderstood, surround yourself with light. Read books, listen to podcasts, follow blogs, watch videos. Find others who will help build you up in whatever form you can. And DON'T EVER take advice from anyone other than the people who are in the places you want to be. 

5. MAKE SURE YOUR HEART IS IN IT 
If you're thinking of or actively trying to become and Influencer and it doesn't seem to be fulfilling you, take a step back and ask yourself why you're doing this. The idea of getting free stuff can't be your main driving force. You have to love what you do so much in order to be okay with all the hard work. Every job has it's difficulties, and you have to decide what's worth it and what's not! Liz Gilbert calls this, "finding your favorite flavor of shit sandwich." And there's nothing wrong with taking a break if that's really what you need. It took me giving up multiple times to realize I was always going to come back to it in the end. If YouTube is Noah, I'm the Allie. Find your Noah. 

how to become a micro influencer with ten tips
GETTING STARTED & HOW TO GROW 

6. JUST DO IT
So maybe you haven't even started yet and you've been wondering how you should. And don't worry because I'm going to give you the greatest possible tip you can ever hear, ready? In order to start, all you have to do is...
Start.
Yes it's that simple. Stop thinking about it, stop tossing it over in your head and coming up with a million excuses not to do it. Just. Start. That's the only way you'l learn, grow and figure out if this is right for you! A year from now, you'll be so much happier you started when you did! 

7. DON'T BUY FOLLOWERS 
On any platform that allows you to buy your following just to keep up appearances, DO NOT DO IT. First of all, it's lame. Second of all, now more than ever, it's painfully obvious when your following is fake. And if you ever want to land brand deals and foster a good relationship with companies, this is only going to hurt you.

Remember how I mentioned the fact that companies are always looking for engagement rates? This is because they won't want to pay you to work with them if you have 100k followers, but only 100 likes on your pictures. To them, this is a bad sign. It tells them you're either not honest or not able to hold anyone's attention and in their eyes, investing in you won't be as profitable as investing in someone else with a truly engaged following.

8. CREATE QUALITY WORK 
I don't mean this in the obvious sense that you're probably used to hearing. Yes, you should be putting out content you can be proud of whether that's an Instagram picture, a YouTube video, a blog post, etc. However, what I really mean by this is that whenever you are working with brands, you should always be be coming from a place of service NOT entitlement. And this is not just for your future, but for the industry as a whole.

These days, companies are beginning to grow weary of anyone claiming to be an influencer due to the unfortunate arrogance surrounding the term in many cases. Many people expect to walk into a room and say they're a blogger, just to get the perks without actually doing the work. But this mentality ruins it for those of us grinding day in and day out. Every time a company gets burned by one of us, it makes it that much harder for all of us to prove that we are serious. 


how to become a micro influencer with these 10 tips
how to become a micro influencer with these 10 tips
how to become a micro influencer with these 10 tips
MAKING MONEY & LANDING BRAND DEALS 

9. FIND THE RIGHT RESOURCES
Confused about how exactly to get paid? The good news is, there are plenty of resources out there to help you! So let me break it down.
For starters there's the affiliate route, where you can earn a percentage of the sales you generate by using affiliate links for the products you discuss on your platforms. You can use a website like MagicLinks in order to generate those links and after you've made over $50 worth of revenue, you'll get a check in the mail! Plus, it's FREE to sign up and they can help you get connected with brands looking for people to work with.
However, the real money comes from getting sponsorships and brand deals. If you're creating good content and your engagement looks promising, brands might start reaching out to you even when your following is small! That's right! Stop telling yourself you have to be a superstar in order to work with anyone. Brands often want to work with smaller Influencers! And they can find you more easily if you create accounts on places like Fohr or Influenster which are almost like a LinkedIn profiles for influencers. Again, it's free to sign up as an Influencer, and once you've created a profile, companies will be able to reach out to you directly or send you stuff to review!

10. PITCH YOURSELF! 
Now, it's all well and good to make those accounts and wait patiently for something to happen, but it's even better to go out there and make something happen... if you know what you're doing! You don't get what you don't ask for! But how you ask could either make you or break you. I recommend taking Julie Solomon's free webinar course on pitching to brands. I'd go so far as to say it changed my life, and the moment I can afford her Pitch it Perfect Course, you better believe I'm signing up!

After you've done a little research and feel comfortable giving it a shot, I recommend starting with local brands. Many smaller business local to your area might be in the same boat you are! They're working hard to grow and they'll be grateful for the help. You might even have more of a following than them! And you might be able to convince them to spend a portion of their marketing budget on you. 

Remember that launch party I discussed in Tip #2? Well I managed to get 5 different local companies to sponsor the event and help me create a raffle basket worth over $250. I bought a basket for $6 at Michaels, but the rest was paid for entirely by those brands. And I did this by using Julie's technique of Service Based Pitching! It's powerful and it works, even for Micro Influencers.

how to become a micro influencer with Julie Solomon

how to become a micro influencer with Julie Solomon

how to become a micro influencer with Julie Solomon
Julie Solomon is not exactly a Micro Influencer but she's an incredible person to learn from! 
So there you go guys! I hope these tips were helpful! If you're interested in hearing more of the things I've learned along the way, or if you have any more questions, please feel free to leave a comment below! Good luck on your journey and know that I'm rooting for you!

With peace, love and pixie dust,
Veronica



OUTFIT DETAILS
Hat: Forever 21
Bag: Mary Frances

how to become a micro influencer with Julie Solomon